Miss DIY 2009 Contest

[Jake Tyson]

[Summers]

April 16, 2009 02:30 PM Eastern Daylight Time
The Search for Miss DIY: TV’s Handsome Handyman, Jake Tyson, is Looking for an Apprentice
LOS ANGELES--(BUSINESS WIRE)--Jake Tyson, TV’s Handsome Handyman and founder of Redback Tools, has announced the Search for Miss DIY 2009 on The Job Shack, an online DIY Community offering Home Improvement tips, tricks and project ideas (http://thejobshack.redbacktools.com). The Search for Miss DIY is a nationwide call to help find Jake’s apprentice as he grows his tool business, Redback Tools, in the United States. Miss DIY will help Jake provide his fans with handy Do-It-Yourself tips online and develop her own skills as a DIY expert under his tutelage. Miss DIY will also win round-trip airfare to Jake’s hometown of Sydney, Australia, where she will receive five nights of accommodation and a tour of the city with none other than the Handsome Handyman as her guide. In addition, Miss DIY will join Jake on select TV and retail appearances in both Australia and the United States. As Jake’s apprentice, Miss DIY will be a regular contributor to the Job Shack and will host a featured blog on the social networking site. She will also be given the opportunity to show off her on-air hosting skills with her brand new video blogging set, valued at $1,000. It’s the opportunity of a lifetime for any girl looking to become a star in the world of DIY!

To enter the search, a contestant must first create a profile on The Job Shack, complete with a photo of herself, and answer all questions required for Miss DIY. Next she will upload a video to the video section of The Job Shack demonstrating why she is the perfect Miss DIY. After joining the group “Miss DIY”, contestants must tag their videos “IAMMISSDIY!”, copy the embed code to the video and post it in the search for Miss DIY group.

Contestants will be judged on everything from creativity, charisma, character, and most importantly, DIY skills. All entries must be received by July 7, 2009 at 10:00 AM PACIFIC. The contest officially ends on July 31, 2009 at 8:00 AM. Redback Tools may change the dates and/or terms of the contest without prior notice. For complete contest rules please click on the Miss DIY link on the Job Shack menu.

About Jake Tyson

Jake Tyson is an award-winning tool designer, carpenter, businessman and TV personality. He is the founder and owner of Redback Tools, whose successful line of products are sold in Lowe’s stores across the United States and at www.redbacktools.com. Jake’s “Handsome Handyman” persona has made him a TV star in his native Australia, and he has recently made numerous appearances on national television here in the United States. His unique Maxistrike Hammer, distinguished by its innovative arc-shaft, has been awarded “Best New Product in the World” at the U.S. National Hardware Show. Jake regularly contributes to his social networking site, The Job Shack (http://thejobshack.redbacktools.com), by providing DIY tips, as well as blog posts, videos, and pictures detailing his adventures. In addition, Jake has developed a partnership with Clear Channel and Habitat for Humanity of Greater Los Angeles, and he continues to create U.S. and Australian charitable opportunities. Jake Tyson is represented by ROAR, a Beverly Hills based talent and brand management company, who continues to manage the expansion of Redback Tools and The Job Shack.

About ROAR

ROAR is an entertainment company with deep expertise in talent and lifestyle brand management, business development, content creation and sports marketing. We represent some of the largest brands, musicians, producers, talent and retailers in today’s market. ROAR provides comprehensive management services for its clients including managing partnerships, strategic alliances and marketing strategies that engage consumers through entertainment, music, and lifestyle experiences. www.roar.la


Contacts
ROAR
Summers McKay Bruno, 310-586-8222
Fax: [phone]
[e-mail]
or
Creative Public Relations
Cheryl McLean, 323-512-3822
[e-mail]